G-Sync: Hello, Innovation! Welcome High Five Co-Op Brewery! | Arts & Culture

by Tommy Allen

If last week’s Chipotle restaurant commercial during the Grammy Awards taught us anything, it was that there is beauty in the small and simple, but most of all, we should not be afraid to start over again.

This is also how I would describe the burgeoning startup by craft brewers who just voted on the nameHigh Five Co-op Brewery, taking an important next step in their effort to launch Michigan’s first co-op brewery. 

The name plays off many popular and uniquely Michigan components: the notion that it takes two hands to make a high five, thus playing off the teamwork aspects of a co-operative, or simply the hand shape that is definitely an image every resident of our state understands.

If the venture is successful, and I believe they will be based on their methodical steps thus far, Grand Rapids’ High Five Co-op Brewery will join...

...READ MORE