Goodwill Announces 2nd Grand Opening Location of blue Boutique | Business

Goodwill Industries of Greater Grand Rapids, Inc. announces a second location opening for its newest retail concept – blue, a Goodwill boutique. Goodwill plans to open both blue boutiques in mid-April. The boutiques will be located at 974 Cherry in East Hills and in MoDiv at 40 Monroe Center in downtown Grand Rapids.

“The blue boutiques will offer new and upcycled merchandise in a hip eclectic setting,” says Chief Marketing and Communications Officer Jill Wallace. “Shoppers will enjoy a different Goodwill retail experience when finding unique items at the boutique locations.”

Both boutiques will be similar in the new design, features, and merchandise. New and gently used designer apparel, accessories, and home décor will be offered at the blue boutiques. Revenues from the boutiques will help fund job training, placement, and retention programs for individuals with barriers to employment in the Greater Grand Rapids area.

“If you’re shopping for the hottest trends, a little black dress, or a designer bag, you’ll want to stop by the blue boutiques,” says Wallace. “Our customers are savvy and know that they can find the best treasures at Goodwill.”

The boutiques will bring the total number of Goodwill retail locations to 17 in an eight-county area for Goodwill Industries of Greater Grand Rapids. Additionally, shoppers can find Goodwill collectables and designer items via online shopping at shopgoodwill.com.   

“We also encourage our shoppers and the community to donate their gently-used items to any of our Goodwill retail locations and attended donation centers,” says Wallace. “Now more than ever, Goodwill is in need of donations to support its retail locations. Customers can feel good about helping others in the community while they are promoting upcycling efforts.”