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Configura: A Swedish Company with a Grand Rapids Home | Business

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Configura: A Swedish Company with a Grand Rapids Home
Business, News
Configura: A Swedish Company with a Grand Rapids Home

By J. Bennett Rylah

Sweden native Peter Brandinger met Configura CEO Johan Lyreborn water skiing, a sport that Brandinger regards as a passion of his. At the time, Brandinger was working for an Apple dealer, but had it in his mind that one day, he and Lyreborn would work together. He began working for Configura in the early 2000s, but it was in 2005 that Brandinger and his wife packed up and set off for the United States to establish an American office for the company.

First settling on E. Paris and now located downtown at 100 Grandville Ave. SW, the Grand Rapids branch of this furniture design software company recently celebrated its five-year anniversary with Brandinger at the helm.

Configura began as the solution to a problem in 1990. When it comes to commercial selling furniture, there are numerous ways a piece can be assembled depending on client needs. Slight variations of components -- such as a cubicle panel or work surface -- change the entire model, requiring changes be made to all other parts, meaning its easy to make mistakes in design. Expensive mistakes. Additionally, dealers were charged with knowing a product line inside and out, often referencing gigantic spec guides where each individual component had its own number.

Sune Rydqvist, whose career in interior fittings and construction industries exposed him to these problems, formed Configura with his son, Göran Rydqvist and friend Lyreborn, both graduated with Master of Engineering degrees in Computer Technology from the Linköping Institute of Technology.

Working much differently than AutoCAD, Configura's CET Designer is an all-inclusive software program for designing, specifying, ordering and creating photo renderings and animations, as well as providing installation documents for a range of furniture products. It is usable for many people in the entire process of manufacturing and selling furniture, including design, sales, marketing and customer service staff at A&D firms and in-house design as well as furniture dealerships.

CET Designer helps designers think creatively while moving away form thinking technically. Amy Edington, Training and Support Specialist and interior designer at Configura's Grand Rapids office, shows how quickly and easily she can create a work station and make modifications to the design. For instance, if Edington changes the height of a panel in her cubicle rendering, CET Designer will automatically fill in the brackets and other hardware required for stability, as well...

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