Color Run comes to Grand Rapids, benefits local charity | Community Spirit

by Chelsea LaForge in LOCAL LIFE

The colorful 5k visits over 40 cities this year, making a stop in downtown Grand Rapids this August.

The Color Run will take place in downtown Grand Rapids on August 5. For the first time, Grand Rapidians will run the streets of downtown while getting doused with powdery color along the way. There's a different color at every kilometer and at the end of the race everyone is covered, head-to-toe, with yellow, green, blue, purple and pink.

"We've got a couple team members that are from Michigan and they went to bat pretty aggressively for a Grand Rapids Color Run. We also have a race in the Ann Arbor/Ypsilanti area. The response from Michigan has been really incredible," says John Connors, the supervising race director for Grand Rapids.

Each Color Run benefits a charity in the city it's in. For Grand Rapids, The Color Run will benefit the West Michigan Sports Commission, whose mission is "to promote Michigan’s West Coast as the premier venue for hosting a diverse level of youth and amateur sporting events, enhancing the economy and quality of life in the region."

"Finding a great local charity that is highly involved in benefiting their community is very important. Rather than pick a national charity, which would be much...

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