GRAND RAPIDS, Mich.—Less than a year after opening a new facility in Holland, a Grand Rapids-based boxed water company is looking to New York to expand its brand nationally.
Boxed Water recently hired Matt Merson to serve as its vice president of sales. Merson previously worked with Zico Coconut Water, SmartWater and Coca-Cola Enterprises. Merson will represent the company in New York.
“Boxed Water has seen incredible growth in many ways because it knows what it is, what the brand stands for. It has the potential to be a leading, mission-focused brand, and I am eager to help build our national distribution network,” said Merson. “
Merson says Boxed Water also feeds into the focus on better health and wellness, as well as more environmentally friendly living. The Boxed Water container is made of trees that come from certified, well-managed forests that are constantly replanted to remove CO2 from the atmosphere.