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$1 beer night at Griffins games: Deal or not? | News

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$1 beer night at Griffins games: Deal or not?
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GRAND RAPIDS (WZZM) -- For the fifth season, the Grand Rapids Griffins are offering a deal for their Friday night fans -- $1 hot dogs and $1 beer.

The beer deal is just for adults during the hour before and after the game begins.  The promotional event has boosted the Griffins' Friday night attendance for years.  However, many season ticket holders say the low-priced beer brings in a distraction to the game they love. 

"It's a love-hate relationship.  I think with the promotions some people really like it, some people probably are not as fond of it," said Tim Gortsema, senior vice president of business operations for the Grand Rapids Griffins.

"I think it's a great promotion," said Zach Fowler, who enjoyed the food and beverage deal at Friday night's Griffins game. "It puts a lot of fans in the seats."

On the flip side, some season ticket holders have had enough of what they say is out-of-control behavior at times.

"I don't really care for it.  Too many people think it's just all the beer you can drink for a dollar before 8 p.m., and it just takes away from the enjoyment of the game," said hockey fan Roseann Littell. "They just come down here and get drunk, then they're obnoxious."

During the first season of $1 beer Fridays, the Grand Rapids Griffins averaged nearly 7,000 fans. Flash forward to 2012, where the event draws 9.000 people to Van Andel Arena and the greater Grand Rapids area.

Gortesma adds, "We'll sit down at the end of the year, evaluate, go through that cost benefit analysis, does it work, what does the promotion cost us, what are the benefits, and proceed from there."

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