Downtown retailer reinvents the game | News

GRAND RAPIDS (WZZM) - When a business turns 85 years old, as Reynolds & Sons Sporting Goods did this year, it can consider itself established. But, to reach that upper stratosphere of longevity, a business has to change with the times - and even reinvent itself along the way.

The longstanding downtown retailer, which has always been located at 12 Monroe Center NW, opened in 1927 as Goebel & Brown Sporting Goods. The business became Reynolds & Brown in 1961 when Stephen Reynolds purchased the Goebel interest.
The Reynolds family then bought out Richard Brown in 1982 and the store became Reynolds & Sons. The sons were Jeff and Stephen II. Jeff purchased Stephen's share in 1996 and has been the sole owner since then.

You can read the full Grand Rapids Business Journal story here.